This is the "Advertising to Children" page of the "Viewpoints on Advertising to Children" guide.
Alternate Page for Screenreader Users
Skip to Page Navigation
Skip to Page Content

Viewpoints on Advertising to Children  

Last Updated: Mar 21, 2016 URL: Print Guide RSS Updates
Advertising to Children Print Page


Browse the shelves near these books to find similar books on your topic.

Cover Art
Packaging Girlhood : rescuing our daughters from marketers' schemes - Sharon Lamb; Lyn Mikel Brown
Call Number: HD9970.5.C483 U655 2006
ISBN: 0312352506
Publication Date: 2006-08-08

Cover Art
Consuming Kids : protecting our children from the onslaught of marketing and advertising - Susan Linn
Call Number: HF5415.32 .L56 2005
ISBN: 1400079993
Publication Date: 2005-08-09

Cover Art
Advertising to Children - Marcia Amidon Lusted
Call Number: HF5829 .L873 2009
ISBN: 9781604531077
Publication Date: 2008-09-01
Series (Essential viewpoints)

Cover Art
Advertising - Roman Espejo
Call Number: HF5831 .A342 2010
ISBN: 9780737747522
Publication Date: 2010-05-14
(Opposing viewpoints series)

Cover Art
Clashing Views in Mass Media and Society - Alison Alexander; Jarice Hanson
Call Number: HN90.M3 T35 2008
ISBN: 9780073515243
Publication Date: 2008-02-07
Partial contents: Is television harmful for children?

Cover Art
I Want It Now : navigating childhood in a materialistic word - Donna Bee-Gates
Call Number: HQ772 .B43 2007
ISBN: 1403973261
Publication Date: 2006-12-01

Cover Art
How Does Advertising Impact Teen Behavior? - Roman Espejo
Call Number: HQ799.2 .M35 H69 2012
ISBN: 9780737755787
Publication Date: 2011-10-31
At issue series


Search Strategies

1. Define your topic: Ads for products and services for children proliferate on television, the Internet, radio and other media. Children exposed to advertising are more likely to desire those products or incorporate the illustrated values. Are children too young to be able to view these ads critically?  Is it wrong to promote specific products to children? Are there times when advertising can perform a good service, such as with public service ads? Are children overly influenced by such advertising – can it lead to obesity, smoking and other dangerous habits?
2. Search for information on the Library web page
→Search using key terms and synonyms to find an overview. Good places to start: are the Online Catalog or GALE Opposing Viewpoints Database
Advertising to Children
Child consumers
→For more a more advanced search in the database Academic Search Complete,  use synonyms and related concepts to narrow your search. Use terms such as:
Advertising, Ads, Commercials, Marketing
Children, Child, teen, teens, teenagers
               Combine  terms:
Childhood obesity and advertising
Fast food advertising and children
Internet advertising and children
Television advertising and children
Tobacco ads and children

Reference Books

Cover Art
Encyclopedia of Major Marketing Campaigns - Thomas Riggs (Editor)
Call Number: REF. HF5837 .E53 2000
ISBN: 078763042x
Publication Date: 2000-01-01
Including Girl Scouts of the United States of America, Hasbro, Inc., Keebler Company, Kellogg Company, Mattel, Inc., Mcdonald's Corporation. See the sub heading on "target market" for references of advertising to children.



Cover Art
The Debatabase Book [electronic rresource] - Idea Editors (Editor); Robert Trapp (Introduction by); IDEA (Editor)
Call Number: ONLINE
ISBN: 1932716270
Publication Date: 2007-03-01
Chapter on "Advertising, Targeting of Children"


Off-Campus Access

NOTE: Off-campus,  use My PCCC Account , log into Blackboard and look for the  Library link for passwords and access information.


Loading  Loading...